
I have a deep appreciation for visual storytelling and design, particularly through graphic design and the Adobe Creative Suite, as well as a strong interest in entrepreneurship and community-based collaboration.
With over 10 years of business management experience in the salon and retail industries, I’ve cultivated a well-rounded skill set that bridges creativity and strategy. One of my proudest accomplishments was helping open a “clean concept” nail salon in downtown San Antonio in 2021, where I served as both Marketing and Creative Director. During my time there, I led a complete rebrand of the company’s identity—developing cohesive marketing collateral, visual assets, and branded materials—while also implementing new operational systems, such as an updated service menu and a line of artisanal, in-house-made bath bombs.
Through a combination of creative strategy and data-driven marketing, I helped the business triple its revenue by 2025, with consistent year-over-year growth.
Currently, I offer freelance creative and marketing services and work as a TikTok Live host, where I manage digital marketing and live sales for designer consignment. My work continues to center around innovation, storytelling, and the power of design to connect brands with people.